Craftwood UK has joined the Made in Britain trademark scheme, giving hospitality procurement teams a verified way to confirm bespoke seating is genuinely manufactured in the UK, at a time when buyers are scrutinising furniture supply chains more closely during tendering.

From its factory in Ringwood, Hampshire, Craftwood UK has more than 40 years' experience designing, manufacturing and installing bespoke upholstered seating and furniture for hospitality and commercial interiors, with in-house capabilities spanning design through to CNC machining, joinery and upholstery.

Craftwood has supplied seating for venues including the National Gallery, Hilton hotels, Hawksmoor restaurants, Amazonico Restaurant in London's Berkeley Square and Abbey Road Studios, alongside international hospitality and marine projects, and is currently working with Hawksmoor to remove, refurbish and reinstall existing seating outside normal trading hours as operators look to extend furniture life rather than replace it.

Commercial director Charlie Hockin said the Made in Britain trademark provides immediate reassurance that Craftwood meets recognised criteria and that its manufacturing claims have been verified, helping clients distinguish genuine British manufacturers from businesses whose products may simply be assembled in the UK. He said transparency surrounding the supply chain is becoming increasingly important for architects, designers and procurement teams, and that the trademark would strengthen Craftwood's position during tendering.

Craftwood UK is targeting further growth across hospitality, commercial interiors, healthcare, education, airport lounges, marine and high-end residential projects. Made in Britain, whose registered trademarks can only be used by members for products manufactured in Great Britain or Northern Ireland, said chief executive John Pearce, is designed to give procurement teams, architects and designers a simple way to identify verified British manufacturers.

The accreditation reflects growing buyer demand for verified furniture provenance in hospitality specification, pushing manufacturers towards third-party trademark schemes rather than relying on self-certified claims of British manufacturing.

The timing tracks continued growth in UK contract furniture, projected to expand from $7.92bn in 2024 to $11.98bn by 2030, with hotels and hospitality accounting for close to half of total contract demand.

For the sector, Craftwood's refurbish-and-reinstall work for Hawksmoor reflects a broader shift towards extending furniture life rather than replacing it, favouring manufacturers with UK-based installation capability over import-and-replace models.

Source: The Manufacturer / Grand View Research